I’m the friend who’s always making niche internet references, texting “I already saw that” when a meme hits the group chat, and immediately thinking, “How can we get in on that?” when spotting a rising trend. For the past 7+ years, I’ve turned that instinct into a career — developing and executing social strategy for an evolving editorial brand, where I’ve learned to adapt quickly, stay ahead of platform shifts, and consistently find new ways to engage audiences. I’m driven by the intersection of culture and content: identifying what resonates, shaping it into platform-native storytelling, and building communities around ideas that make people feel something. At my core, I’m a strategist with a storyteller’s mindset. I’m grounded in performance, guided by curiosity, and always thinking about what will make someone stop scrolling.